Professional MBA
Automotive Industry

Module Team Building
Module Introduction to Automotive Industry & Automotive Technology
Module 1: Accounting & Controlling
Module 2: Management Science
Module 3: Organizational Behavior & Human Resource Management
Module 4: Marketing & Competition Strategy
Module 5: Corporate Finance
Module 6: European & International Business Law
Module 7: Managerial Economics
Module 8: Communication Skills & Social Competence
Module 9: Process & Quality Management in the Automotive Industry
Module 10: Automotive Production & Logistics
Module 11:Master´s Thesis

Module Team Building

The program starts with a two-day outdoor module on team building where participants get to know each other and build mutual trust. During the team-builing activities participants also learn the basics for dealing with each other in the program,  gain practical experience in communication skills, leadership, problem solving, and thus forge an identity as a team which can work together efficiently.

Module Introduction to Automotive Industry and Automotive Technology

In order to give students an overview of the automotive industry and technology, the two academic directors, Prof. Sihn and Prof. Lesinsky will give introductory lectures.

• Prof. Sihn, Overview of Automotive Industry
  The intropductory course "Automotive Industry Overview" will give the students a first impression and a basic knowledge of the Automotive Industry. After the general overview of the industry, the students will do presenations on subjects on the automotive supply chain.
• Prof. Lesinsky, Overview of Automotive Technology
  In his introductory lecture,  Prof. Lesinsky will talk about present and furture automotive  technology challenges. The students will get information about components and modules production as well as one-car to mass production in a historical overview.

1. Accounting & Controlling (TU Wien)

• General Overview of Bookkeeping & Cost Accounting Systems
• Balance Sheet Analysis
• Budgeting
• Activity-based Accounting
• Consolidated Balance Sheet
• Automotive Case Studies

2. Management Science (TU Wien)

     Project Management:

• Overview
• Project Planning & Controlling
• Project Calculation

     Quantitative Methods:

• Optimization
• Linear Programming
• DEA
• Regression Analysis
• Business Models
• Automotive Case Studies

3. Organizational Behavior & Human Resource Management (STU)

• Teambuilding
• Automotive Structure of Organizations & Incentives
• Organization & Innovation
• Process Management & Organizational Change
• Leadership
• Negotiation
• Communicational Skills
• Change Management in the Automotive Industry
• Automotive Case Studies

4. Marketing & Competition Strategy (TU Wien)

• Marketing Goals & Instruments (General, OEM, Supplier, Service Provider)
• Market Analysis
• Market Research
• Data Analysis
• Strategic Marketing & Pricing
• Brand Marketing
• International (Global) Marketing
• Customer Orientation & Postponement Strategy
• Product Management
• Lead User Techniques
• Public Relations
• Automotive Product Life Cycle Management
• Key Account Management
• Sales
• Automotive Case Studies

5. Corporate Finance (STU)

• Shareholder & Stakeholder Approach
• Cash Flow & Dynamic Methods
• Discounted Cash Flow Method
• Capital Market Theory (CAPM)
• Capital Structure Theory
• Financing Models in the Automotive Industry
• Automotive Case Studies

6. European & International Business Law (TU Wien)

• Trade Law
• International Trade Law & CEE Specifics
• Company Law
• Technical Norms & Standards in the Automotive Industry
• Product Liability
• Intellectual Property Rights
• Tenders (Structures & Regulations)
• Warranties in the Automotive Industry
• Automotive Case Studies

7. Managerial Economics (TU Wien)

• Microeconomics
• Macroeconomics
• Industrial Organization
• International Trade Theory
• Production Strategies
• Automotive Production Management
• Automotive Case Studies

8. Communication Skills & Social Competence (STU)

• Interdisciplinary Projects
• Problem-solving Methods
• Automotive Case Studies

9. Process & Quality Management in the Automotive Industry (STU)

• Processes & Process Management
• Quality Management
• Methods & Tools (FMEA, QFD etc.)
• Six Sigma
• Automotive Certification & Auditing
• Maintenance & TPM
• Innovation Management
• Automotive Case Studies

10. Automotive Production & Logistics (TU Wien)

• Automotive Production Processes & Systems
• Production Planning & Control
• Industrial Engineering
• Factory Planning
• Methods & Tools (MTM, SCOR, etc.)
• Lean Management in the Automotive Industry
• Vehicle Development Process
• Automotive Supply Chain Management
• Delivery Forms & Logistics
• Transportation
• Value Stream Design
• Information Management
• Automotive Case Studies

11. Master´s Thesis

The Master’s Thesis is a practice-oriented course of study that aims to enhance participants’ skills in the subject area based on academic criteria.